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HomeFCTCovid-19: FCTA , NOA, Advisory Committee Partners To Deploy New Communication Strategies

Covid-19: FCTA , NOA, Advisory Committee Partners To Deploy New Communication Strategies


The Federal Capital Territory Administration (FCTA) has partner with the National Orientation Agency (NOA) and the FCT Ministerial Advisory Committee on COVID-19 to draw up strategies for the implementation of new sensitization and awareness campaigns in the fight against COVID-19 in the nation’s capital.

 The FCT Minister, Malam Muhammad Musa  Bello  said that the FCT was faced with an even bigger challenge taking into consideration the fact that many residents were in denial about the dangers of the virus and therefore not taking the necessary preventive measures against its spread, hence the need to  re-orientate the residents of nation’s capital.

While briefing newsmen in Abuja after the meeting ,the minister said the action becomes  imperative to deploy new communication strategies to spread the message in order to contain the dreaded Covid-19 pandemic ravaging the country.

Bella hinted that the earlier partnership with the organized private sector coordinated by the Ministerial Expert Advisory Committee saw the FCT waging a largely successful campaign against COVID-19 with the provision and deployment of adequate bed spaces, palliatives, medical supplies and equipment and personnel.

The Minister, however, this partnership is aimed at re-invigorating the FCTA’s community communication strategies in the bid to save lives and livelihoods.

It was therefore agreed at the meeting that an ad-hoc committee be established to work  out new communication strategies to be deployed in this next phase of the fight against  the  COVID-19 pandemic.

This Committee will be Co-chaired by the DG NOA and Chairman of the Ministerial Expert Advisory Committee and consist of members drawn from the FCTA, the NOA and the Advisory Committee. 

The meeting was chaired by the FCT Minister, Malam Muhammad Musa Bello with the Director General of the National Orientation Agency, Dr Garba Abari and the Chairman, FCT Ministerial Advisory Committee on COVID-19, Dr Aliyu Modibbo Umar.

Earlier , the Director General of the National Orientation Agency (NOA)  Dr. Garba Abari, said that the meeting further brought to the fore the robust partnership between the FCTA and the private sector in the fight against the coronavirus.

He said the new sensitisation strategy to be tentatively known as the COVID-19 New Normal FCT Response intends to go beyond just creating awareness but to begin the process of behavior modification and change of the citizenry. This new strategy he continued is intended to ensure that citizens take personal responsibility for their health.

Abari added, had the experience and expertise to take the new message to the streets, neighborhood, places of worship and traditional institutions and also create an awareness on the nexus that exists between the containment of the disease and personal responsibility. He also said that the NOA possessed the necessary expertise and experience to spread the new message.

In his Comments, the FCT Ministerial Advisory Committee on COVID-19, Dr Aliyu Modibbo Umar said that it  was necessary to come up with a coherent communication strategy to reach the people as many of them were not obeying the basic guidelines and protocols put in place by the relevant authorities to prevent the spread of COVI’19.
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